Ethan Braden serves as Executive Vice President and Chief Marketing and Communications Officer at Purdue University, reporting to President Mitch Daniels, the former two-term Governor of Indiana.

Ethan and his team have developed a brand approach that has been recognised through a plethora of awards including American Marketing Association’s 2020 Marketer of the Year, Higher Education Team of the Year, and selection on Fast Company Magazine’s inaugural ‘Brands That Matter’ list in 2021.

In this episode we discuss how the Purdue rebrand evolved their reputation and placed them in league with McDonald’s and Nike.