Instagram Launches Re-Posts, Friends Map and More
Takeaways: Instagram has officially launched three new features that it’s been testing for some time, with re-posts, friends map and a “Friends” tab in the Reels feed now available to all users.
- Reposts: You can now repost public reels and feed posts, making it easier to share your interests with friends. Reposts will be recommended to your friends’ and followers’ feeds, and they’ll also be in a separate tab on your profile, so you can always go back to revisit your reposts.
- “Friends Map”: A new, opt-in “Friends Map” display will show where your friends are at any given time.
- “Friends” tab in Reels: This new feature will display public content that your friends have interacted with and/or recommendations from Blends that you’ve started.
For Purdue: Reposts could fundamentally alter how Instagram works, and see your feed become a mix of AI-recommended Reels and random re-posts from people you’re connected to. With the “Friends” tab, it could be another way to expand discovery and encourage engagement through shared interests. Continue to experiment and examine how your reach or engagement rate is impacted.
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