Admitted Students: #5 in student engagement — 2021
As part of the effort to maximize yield, during the week beginning Feb. 8, Purdue is engaging with admitted students who haven’t yet made their college choice. This week, we’re emphasizing Purdue’s #5 ranking in student engagement.
Below, find the story of aspiring physician Alyssa Lambrecht, who has spent the majority of her undergraduate years at Purdue performing cancer research in Dr. Herman Sintim’s lab.
LINKS AND UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
Yield 2021 UTM Campaign: yield2021
UTM Medium: Social (or email)
UTM Source: facebook, twitter, linkedin, instagram (or email newsletter name)
UTM Content: partners
Social Media Assets
Links to Alyssa Lambrecht Story
- Facebook – https://purdue.link/alyssafb
- Instagram – https://purdue.link/alyssainsta
- LinkedIn – https://purdue.link/alyssalinkedin
- Twitter – https://purdue.link/alyssatweet
Suggested Social Media Post Language
Please leverage #OnlyPurdue in recruitment and yield-related social content.
Alyssa Lambrecht wants to be a doctor who makes a real difference in discovery and patients’ lives. She found the support and one-to-one involvement of professors to be the perfect path toward a life-saving, satisfying career. #PurdueUniversity #OnlyPurdue
Alyssa Lambrecht says she found the faculty at Purdue to be far more engaged with students than she expected from a Big Ten school. #PurdueUniversity #OnlyPurdue