Admitted Students: 10 years frozen tuition — 2021

 SUMMARY

As part of the effort to maximize yield, during the week beginning March 1, Purdue is highlighting our industry-leading 10 years of frozen tuition.

Below, find a story featuring Korbin Zvokel, who says that Purdue’s frozen tuition has given him considerably more financial flexibility when considering his future than his two older siblings.

RESOURCES

Purdue Marketing has provided some assets for campus communicators and recruiters to use on their own channels.

Assets include:

  • Student feature story with two videos
  • Social media graphics
  • Suggested social media post language

 LINKS AND UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

Yield 2021 UTM Campaign: yield2021

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

UTM Content: Partners

Links to Korbin Zvokel feature story and video:

Facebook – https://purdue.link/korbinfb

Instagram – https://purdue.link/korbininsta

LinkedIn – https://purdue.link/korbinlinkedin

Twitter – https://purdue.link/korbintweet

Suggested Social Media Post Language

Please leverage #OnlyPurdue in recruitment and yield-related social content.

Full Version

Ten years of frozen tuition is industry-revolutionizing news, but it’s more than that for Korbin Zvokel. The youngest of three kids, Korbin is at peace because of the affordability of his world-class Purdue education. Hear his story. #BoilerUp #OnlyPurdue

<insert platform-specific link here – see links listed above>

Shortened Version

The last of his siblings to attend college, Korbin Zvokel explains how a decade of frozen tuition has impacted him and his family. Hear his story. #PurdueUniversity #OnlyPurdue

<insert platform-specific link here – see links listed above>