Admitted Students: #7 best value school in the U.S. — 2021
As part of the effort to maximize yield, during the week beginning Feb. 21, Purdue is reaching out to admitted students who are trying to make their college decision. During this week, we’re coordinating across campus to drive home the great value Purdue has to offer.
Below, find a story featuring San Franciscan Maya Steinhart, who says that it was cheaper for her to attend Purdue at out-of-state tuition rates than it was to stay in California.
Purdue Marketing has provided some assets for campus communicators and recruiters to use on their own channels.
- A student feature story with video
- Social media graphics
- Suggested social media post language
LINKS AND UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
Yield 2021 UTM Campaign: yield2021
UTM Medium: Social (or email)
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
UTM Content: Partners
Links to Maya Steinhart feature story and video:
Facebook – https://purdue.link/mayafb
Instagram – https://purdue.link/mayainsta
LinkedIn – https://purdue.link/mayalinkedin
Twitter – https://purdue.link/mayatweet
Suggested Social Media Post Language
Please leverage #OnlyPurdue in recruitment and yield-related social content.
Maya Steinhart says it was more cost-effective to attend @purdueuedu at out-of-state tuition rates than it was to stay in California, and the Degree in 3 program in Special Education made her confident that it was #OnlyPurdue for her. #PurdueUniversity #BoilerUp
<insert platform-specific link here – see links listed above>
Special Education major Maya Steinhart talks value and why it played so heavily into choosing @purdueuedu. #OnlyPurdue #PurdueUniversity #BoilerUp