Admitted Students: #7 best value school in the U.S. — 2021

SUMMARY

As part of the effort to maximize yield, during the week beginning Feb. 21, Purdue is reaching out to admitted students who are trying to make their college decision. During this week, we’re coordinating across campus to drive home the great value Purdue has to offer.

Below, find a story featuring San Franciscan Maya Steinhart, who says that it was cheaper for her to attend Purdue at out-of-state tuition rates than it was to stay in California.

RESOURCES

Purdue Marketing has provided some assets for campus communicators and recruiters to use on their own channels.

Assets include:

  • A student feature story with video
  • Social media graphics
  • Suggested social media post language

LINKS AND UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

Yield 2021 UTM Campaign: yield2021

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

UTM Content: Partners

Links to Maya Steinhart feature story and video:

Facebook – https://purdue.link/mayafb

Instagram – https://purdue.link/mayainsta

LinkedIn – https://purdue.link/mayalinkedin

Twitter – https://purdue.link/mayatweet

Suggested Social Media Post Language

Please leverage #OnlyPurdue in recruitment and yield-related social content.

Full Version

Maya Steinhart says it was more cost-effective to attend @purdueuedu at out-of-state tuition rates than it was to stay in California, and the Degree in 3 program in Special Education made her confident that it was #OnlyPurdue for her. #PurdueUniversity #BoilerUp

<insert platform-specific link here – see links listed above>

Shortened Version

Special Education major Maya Steinhart talks value and why it played so heavily into choosing @purdueuedu. #OnlyPurdue #PurdueUniversity #BoilerUp