Admitted Students: Employability — 2021

SUMMARY

As part of the effort to maximize yield, during the week beginning March 28, Purdue is seeking to reach admitted students by featuring the employability of Purdue graduates.

Below, find two stories featuring Mya Carter and Peter Dahlstrom, who have both accepted full-time job offers ahead of their graduation.

RESOURCES

Purdue MarCom has provided some assets for campus communicators and recruiters to use on their own channels.

Assets include:

  • Two student feature stories
  • Social media graphics
  • Suggested social media post language

 LINKS AND UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

Yield 2021 UTM Campaign: yield2021

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

UTM Content: Partners

Links to Mya Carter’s feature story:

Facebook – https://purdue.link/myafb

Instagram – https://purdue.link/myainsta

LinkedIn – https://purdue.link/myalinkedin

Twitter – https://purdue.link/myatweet

Suggested Social Media Post Language

Please leverage #OnlyPurdue in recruitment and yield-related social content.

Full Version

Mya Carter has all the confidence she needs in her post-graduation future. Opportunities for networking and internships, participation in clubs and organizations and attending job fairs helped her land her first full-time job with @accenture — and she hasn’t even graduated yet. #BoilerUp #OnlyPurdue

<insert platform-specific link here – see links listed above>

Shortened Version

All the courses, career prep and internships Mya Carter found at Purdue were contributing factors for her success in landing her first full-time job. #OnlyPurdue

<insert platform-specific link here – see links listed above>

Links to Peter Dahlstrom’s feature story:

Facebook – https://purdue.link/peterfb

Instagram – https://purdue.link/peterinsta

LinkedIn – https://purdue.link/peterlinkedin

Twitter – https://purdue.link/petertweet

Suggested Social Media Post Language

Please leverage #OnlyPurdue in recruitment and yield-related social content.

Full Version

Peter Dahlstrom believes his Purdue experience gave him a unique edge when it came to earning his first full-time job offer. “They didn’t just focus on educating me, but on putting opportunities within my reach,” he says. #BoilerUp #OnlyPurdue

<insert platform-specific link here – see links listed above>

Shortened Version

Peter Dahlstrom believes his success in landing his first job was in large part due to Purdue’s robust networking and internship opportunities. #PurdueUniversity #OnlyPurdue