Admitted Students: Finding fit — 2021

 

SUMMARY

As part of the effort to maximize yield, during the week beginning March 14, Purdue is emphasizing the fact that there’s a place on campus for students to fit in, no matter what their interests are.

Below, find two stories featuring Lindsay Harper and Mitchell Demerly, who have exciting things to say about the organizations they’re involved in.

RESOURCES

Purdue Marketing has provided some assets for campus communicators and recruiters to use on their own channels.

Assets include:

  • Two student feature stories
  • Social media graphics
  • Suggested social media post language

 

LINKS AND UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

Yield 2021 UTM Campaign: yield2021

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

UTM Content: Partners

Lindsay Harper

Links to Lindsay Harper’s feature story:

Facebook – https://purdue.link/lindsayfb

Instagram – https://purdue.link/lindsayinsta

LinkedIn – https://purdue.link/lindsaylinkedin

Twitter – https://purdue.link/lindsaytweet

 

Suggested Social Media Post Language

Please leverage #OnlyPurdue in recruitment and yield-related social content.

Full version

Getting involved on campus was a game-changer for Lindsay Harper. Once she became a Boilermaker, she found several organizations at #PurdueUniversity that showed her she’s not alone. #OnlyPurdue #BoilerUp

<insert platform-specific link here – see links listed above>

Shortened Version

Once Lindsay Harper became a Boilermaker, she found several organizations at #PurdueUniversity that showed her she’s not alone. #OnlyPurdue #BoilerUp

<insert platform-specific link here – see links listed above>

Mitchell Demerly

Links to Mitchell Demerly’s feature story:

Facebook – https://purdue.link/mitchellfb

Instagram – https://purdue.link/mitchellinsta

LinkedIn – https://purdue.link/mitchelllinkedin

Twitter – https://purdue.link/mitchelltweet

 

Suggested Social Media Post Language

Please leverage #OnlyPurdue in recruitment and yield-related social content.

Full Version

Mitchell Demerly sees the undergraduate population at Purdue — 34,000-plus strong — to be something that creates more places for students to fit in. He says, “I view #PurdueUniversity’s size as one of its biggest strengths.” #OnlyPurdue #BoilerUp

<insert platform-specific link here – see links listed above>

Shortened Version

Mitchell Demerly considers the large student body at #PurdueUniversity to be its greatest asset because of the social opportunities it presents. #OnlyPurdue #BoilerUp

<insert platform-specific link here – see links listed above>