Admitted Students: Traditions — 2021

SUMMARY

As part of the effort to maximize yield, during the week beginning March 21, Purdue is telling the story of what Boilermaker spirit looks like — by giving them a glimpse into Purdue traditions.

Below, find a list article describing six Purdue traditions and featuring quotes from real Boilermakers.

RESOURCES

Purdue MarCom has provided some assets for campus communicators and recruiters to use on their own channels.

Assets include:

  • A feature story
  • Social media graphics
  • Suggested social media post language
  • Blank story cards for Facebook and Instagram for your followers to screen shot and fill in with their favorite Boiler Traditions
  • Giphy stickers that can be used with this package can be found here: https://giphy.com. Search on the stickers tab using the following keywords:
    • Hello Walk: #hello #college #university #walk #foot #purdue #boilermakers #black and gold #boiler up #traditions
    • Paint Crew: #games #university #cheer #athletics #purdue #boilermakers #black and gold #boiler up #traditions #paint crew
    • Slayter Hill: #snow #university #campus #purdue #sled #boilermakers #black and gold #boiler up #traditions #slayter hill
    • Purdue Pete: #college #university #mascot #athletics #hammer #pete #purdue #boilermakers #black and gold #boiler up
    • Grand Prix: #race #university #engineering #track #purdue #boilermakers #black and gold #traditions #carts #grand prix
    • Basketball: #sports #game #basketball #university #purdue #boilermakers #boiler up #big 10 #mackey
    • Boilermaker Special: #love #holiday #hearts #university #train#valentines #special #purdue #black and gold #boilermaker
    • Bell Tower: #university #campus #purdue #boilermakers #boiler #purdue university #boilermaker #bell tower
    • Fountain: #university #campus #engineer #fountain #purdue #boilermakers #boiler #pudue university #boilermaker
    • Drum: #football #band #university #beat #drum #instrument #purdue #black and gold #boiler up #traditions
    • Motion P Basketball: #basketball #university #athletics #purdue #boilermakers #black and gold #mackey #paint crew #motion p
    • Hammer Down Basketball: #basketball #university #athletics #purdue #boilermakers #black and gold #boiler up #hammer down #paint crew

LINKS AND UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

Yield 2021 UTM Campaign: yield2021

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

UTM Content: Partners

Links to the traditions feature story:

Facebook – https://purdue.link/traditionsfb

Instagram – https://purdue.link/traditionsinsta

LinkedIn – https://purdue.link/traditionslinkedin

Twitter – https://purdue.link/traditionstweet

Suggested Social Media Post Language

Please leverage #OnlyPurdue in recruitment and yield-related social content.

Full Version

Sledding down Slayter Hill. Turning strangers into friends by shouting “Boiler Up!” Riding the world’s fastest mascot across campus. Unique traditions are a huge part of being a Boiler. Check out some of current students’ favorites! #BoilerUp #OnlyPurdue

<insert platform-specific link here – see links listed above>

Shortened Version

Sledding on Slayter. Shouting “Boiler Up!” to strangers. Riding the world’s fastest mascot. Unique traditions make us Boilers. Discover students’ favorites! #BoilerUp #OnlyPurdue

<insert platform-specific link here – see links listed above>