Admitted Students: University Residences — 2021

 SUMMARY

As part of the effort to maximize yield, during the week beginning April 4, Purdue is encouraging admitted students to choose University Residences.

Below, find two stories featuring Esther Kayonga and Navneet Rangarajan.

RESOURCES

Purdue MarCom has provided assets for campus communicators and recruiters to use on their own channels. Assets include:

  • Two student feature stories
  • Social media graphics, including an Instagram story template
  • Suggested social media post language
  • Giphy stickers for each residence hall, searchable on giphy.com

 LINKS AND UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

Yield 2021 UTM Campaign: yield2021

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

UTM Content: Partners

Links to Esther Kayonga’s feature story:

Facebook – https://purdue.link/estherfb

Instagram – https://purdue.link/estherinsta

LinkedIn – https://purdue.link/estherlinkedin

Twitter – https://purdue.link/esthertweet

Suggested Social Media Post Language

Please leverage #OnlyPurdue in recruitment and yield-related social content.

Full version

“Positive” is too simple a word to describe what life in University Residences is like for Esther Kayonga. Her living arrangements shaped her whole experience as a college student — friendships, extracurriculars, access to resources and more. #OnlyPurdue #PurdueUniversity #BoilerUp

<insert platform-specific link here – see links listed above>

Shortened version

Esther Kayonga’s time living in University Residences has shaped her whole experience as a college student — friendships, extracurriculars, access to resources and more. #OnlyPurdue #PurdueUniversity #BoilerUp

<insert platform-specific link here – see links listed above>

Links to Navneet Rangarajan’s feature story:

Facebook – https://purdue.link/navneetfb

Instagram – https://purdue.link/navneetinsta

LinkedIn – https://purdue.link/navneetlinkedin

Twitter – https://purdue.link/navneettweet

Suggested Social Media Post Language

Please leverage #OnlyPurdue in recruitment and yield-related social content.

Full version

Navneet Rangarajan says every Boilermaker should experience life in University Residences. His relationships, his education and his access to support simply wouldn’t have been the same without it. #OnlyPurdue #PurdueUniversity #BoilerUp

<insert platform-specific link here – see links listed above>

Shortened version

Navneet Rangarajan says his best experiences as a Boilermaker have happened because he chose to live in University Residences. Find out why. #OnlyPurdue #PurdueUniversity