Decision Day Assets + Admitted Student Celebration

WARNING! THESE ASSETS ARE NOT TO BE PUBLISHED UNTIL THE OFFICIAL ADMISSIONS DECISIONS ARE RELEASED AFTER 5 P.M. ET ON JAN. 13, 2023.

SUMMARY

We can’t wait to welcome all the newly admitted Boilermakers to the family, and we’ve developed two sets of assets to help campus celebrate — a welcome video and social post copy for Decision Day only, and another set of assets to keep the celebrations going all week.

STRATEGY

Purdue University is excited to celebrate the newest Boilermakers on taking their next giant leap. To kick off yield season, communicators and recruiters can leverage the “Welcome Video” on Decision Day, in addition to the various social graphic downloads and suggested copy the following week, beginning Jan. 15. During this week, we encourage campus partners to engage with newly admitted Boilermakers by asking them to share how they’re celebrating their admittance to Purdue.

RESOURCES INCLUDE

DECISION DAY RELEASE — Friday, Jan. 13 (after 5 p.m. ET)

  • :30 “Welcome Video,” with corresponding social post copy

STUDENT CELEBRATION — Jan. 15-21

  • Animated text social graphics, with corresponding social post copy
  • Social graphics/downloads: three total packages (Facebook, Instagram/Instagram Stories, Twitter and LinkedIn), with corresponding social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: Yield2023_DecisionDay
UTM Medium: Social
UTM Source: Facebook, Instagram, Twitter or LinkedIn
Video Link: “Welcome Video”

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram), Instagram Stories, web banners and digital signs.

PLEASE NOTE: This content package consists of two sections — “Welcome Video” assets for Jan. 13 after decisions are released, and separate assets for general celebration during the week of Jan. 15-21.

:30 Welcome video

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SHARING PURDUE.EDU ARTICLES ON SOCIAL MEDIA
Did you know that when you share a URL on Facebook, Twitter and LinkedIn, the link will automatically display text and images from your site when you share links? This content gives followers a preview of what they can expect to find on your site. Clicking the preview leads to the linked page.

Learn more in this Squarespace article!

Additional graphics provided:
1:1 for Instagram and 9:16 for Instagram and Facebook Stories

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

  • Keep posts short and direct.
  • Link all posts back to our landing page.
  • Include photos, videos or GIFs.
  • Use short URLs.


SUGGESTED SOCIAL MEDIA POSTS

“Welcome Video” post copy (Friday, January 13 after 5pm ET)

Facebook, Instagram, LinkedIn and Twitter

You did it — #PurdueUniversity said YES! We’re sending a big #Boilermaker welcome to our new admits today. Let’s get to celebrating. The Class of 2027 is headed for #TheNextGiantLeap! #BoilerUp #OnlyPurdue

Additional celebratory content (Jan. 15-21)

Facebook, Instagram and LinkedIn

Congratulations, new #Boilermakers — you’re in!  🎉 And the first order of business is a proper celebration. How are you marking the occasion? We want to see your #Purdue swag, yard decorations, family pride or however YOU commemorate this giant leap, so don’t forget to add #OnlyPurdue to your celebrations! 🚂

Twitter

Congrats, #Boilermakers — you’re in! 🎉 First order of business is a proper celebration. We want to see your #Purdue swag, yard decor, family pride or however YOU commemorate this giant leap, so make sure to add #OnlyPurdue to your posts! 🚂

Facebook, Instagram, LinkedIn and Twitter

YOU DID IT! 🚂 We’re sending out a huge #Boilermaker congratulations to those who got a YES from #Purdue. Celebrate your #GiantLeap in your own unique way and tell us your story using #OnlyPurdue. Boiler Up!

TAGGING RECOMMENDATIONS

Please tag @lifeatpurdue on Twitter and Instagram. @PurdueUniversity on LinkedIn and Facebook.

Also, use the hashtag #OnlyPurdue so that our audiences can participate in using that hashtag to share their acceptances on social media.

CAMPUSWIDE HASHTAGS

#OnlyPurdue

#PurdueUniversity

#BoilerUp

#TheNextGiantLeap

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories