Finding Fit: Majors Content Package

SUMMARY

During recruitment season, Purdue Marcom is providing our campus partners with a content package focusing on how students can find a major that fits their vision. We’ve featured two students, Faith Spencer and Audrèe Nealy, who tell the story of how they arrived at their chosen majors and the role Purdue played in the process. We are also providing supporting social post copy and social graphics.

STRATEGY

These evergreen resources can be used to highlight the 200+ undergraduate majors offered at Purdue. With a breadth of majors across a variety of disciplines, students can find a concentration of study that best aligns with their interests. Faith and Audrèe’s stories represent two unique paths of finding the right major and, ultimately, that no matter what your interests or career goals are, Purdue can help you get there.

RESOURCES INCLUDE

  • Link to story on content hub
  • Suggested social post copy
  • Social graphics

LINKS AND UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: Example: Finding_Fit_Majors
UTM Medium: Social
UTM Source: Facebook, Twitter, LinkedIn and Instagram
Story Link to “Finding the right major”: https://stories.purdue.edu/finding-the-right-major

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram), Instagram stories, web banners and digital signs.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SHARING PURDUE.EDU ARTICLES ON SOCIAL MEDIA

Did you know that when you share a URL on Facebook, Twitter and LinkedIN, the link will automatically display text and images from your site when you share links? This content gives followers a preview of what they can expect to find on your site. Clicking the preview leads to the linked page.

Learn more in this Squarespace article!

Additional graphics provided: 1:1 for Instagram and 9:16 for Instagram and Facebook stories

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

  • Keep posts short and direct
  • Link all posts back to our landing page
  • Include photos, videos or GIFs
  • Use short URLs

SUGGESTED SOCIAL MEDIA POSTS

Initial post for Finding Fit majors

Are you a problem solver? An adventure seeker? An aspiring artist? For any career you can imagine, #Purdue has a way to help you get there. Explore our 200+ majors to find your unique vision and start your journey today as a #Boilermaker! [LINK]

Faith and Audrèe story (emphasizing Faith)

Stressing out about picking the right major? #Boilermaker Faith Spencer discovered that it’s OK for the process to be fine-tuned over the years, rather than a one-time choice. Now she has a customized path that’s perfect for her. Read her story.

Faith and Audrèe story (emphasizing Audrèe)

#Boilermaker Audrèe Nealy always knew what she wanted to be when she grew up, and #Purdue helped her design a path uniquely suited to her passion for aquatic animals. Read Audrèe’s story.

TAGGING RECOMMENDATIONS

  1. Tagging recommendations provided by social team

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories