Presidential Lecture Series

SUMMARY 

Launched in 2014, the Presidential Lecture Series aims to engage Purdue students and the broader community with inspiring ideas, courageous leadership, and models of civic engagement and civil discourse.  The final event for the spring Presidential Lecture Series will include the discussion “Shedding Setbacks and Achieving RealReal Success” featuring Julie Wainwright.

During this Mar. 28 event, Purdue President Mitch Daniels will moderate an hour-long discussion alongside Julie Wainwright. The event is at 6 p.m. in Stewart Center’s Fowler Hall and is FREE and open to the public and available via a livestream on Purdue’s YouTube channel. This event is sponsored by the President’s Council.

STRATEGY 

For the most effective promotion, this content package provides promotional assets for the lecture series itself as well as event-specific assets. Assets will be added to the package as more events are added to the calendar. However, the series graphics (those noting “Presidential Lecture Series”) are evergreen and can be used in general promotion of the lecture series, no matter the event.  

RESOURCES AND DOWNLOADS

 Purdue Marketing and Communications is providing the following assets for campus communicators and recruiters to use on their own channels in promotion of the series and events:  

  • Social media graphics 
  • Suggested social media language
  • Flyer
  • Digital Sign 

LINKS AND UTM PARAMETERS 

When linking to Purdue websites from social media platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. Please use the following custom URL when promoting the event:  

Presidential Lecture Series UTM Campaign: pls 

Presidential Lecture Series Landing Page Links for Social Media 

Facebook – https://purdue.link/plsfb  

Instagram – https://purdue.link/plsinsta  

LinkedIn – https://purdue.link/plslinkedin  

SnapChat – https://purdue.link/plssnap   

Twitter – https://purdue.link/plstweet 

“Shedding Setbacks and Achieving RealReal Success” Event-Specific Links for Social Media 

Facebook – https://purdue.link/RealRealfb

Instagram – https://purdue.link/RealRealinsta

LinkedIn – https://purdue.link/RealReallinked

SnapChat – https://purdue.link/RealRealsnap

Twitter – https://purdue.link/RealRealtweet

SUGGESTED SOCIAL MEDIA POST LANGUAGE 

Presidential Lecture Series General Promotion 
*Select graphics from “The Presidential Lecture Series Returns” and use one of the “PLS Landing Page Links” provided

Launched in 2014, the series aims to engage Purdue students and the broader community with inspiring ideas, courageous leadership and models of civic engagement and civil discourse. Visit lifeat.purdue.edu/pls/ for more information on upcoming events.

Presidential Lecture Series Event-Specific Promotion 

*Select graphics for the specific event and use one of the event-specific links provided

The Presidential Lecture Series engages #Purdue students and the broader community with inspiring ideas, courageous leadership and models of civic engagement and civil discourse. This event titled, [insert event name], features [insert guest speaker’s name]. Hosted by Purdue President Mitch Daniels, this series offers events that are FREE and open to the public. Find out more: https://lifeat.purdue.edu/pls/

POSTING TIPS 

  • Keep posts short and direct 
  • Use the hashtag #PurduePLS 
  • Link all posts back to the landing page provided, using the custom URL detailed above 
  • Include graphics provided in this content package 
  • Include the following tags in your posts: 
  • Facebook: @LifeAtPurdue  
  • Twitter: @LifeatPurdue  
  • Instagram: @LifeatPurdue 

ASSETS