Presidential Lecture Series

SUMMARY 

Purdue University is proud to continue the Presidential Lecture Series (PLS) during the fall semester. Launched in 2014, the Presidential Lecture Series aims to engage Purdue students and the broader community with inspiring ideas, courageous leadership, and models of civic engagement and civil discourse. 

For the fall 2021 semester, the hour-long discussions will be moderated by President Daniels, and will be held at various on-campus locations and will be free and open to the public. The events will also be available via a livestream on Purdue’s YouTube channel. 

STRATEGY 

For the most effective promotion, this content package provides promotional assets for the lecture series itself as well as event-specific assets. Assets will be added to the package as more events are added to the calendar. However, the series graphics (those noting “Presidential Lecture Series”) are evergreen and can be used in general promotion of the lecture series, no matter the event.  

RESOURCES AND DOWNLOADS

 Purdue Marketing and Communications is providing the following assets for campus communicators and recruiters to use on their own channels in promotion of the series and events:  

  • Social media graphics 
  • Suggested social media language
  • Flyer
  • Digital Sign 

LINKS AND UTM PARAMETERS 

When linking to Purdue websites from social media platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. Please use the following custom URL when promoting the event:  

Presidential Lecture Series UTM Campaign: pls 

Presidential Lecture Series Landing Page Links for Social Media 

Facebook – https://purdue.link/plsfb  

Instagram – https://purdue.link/plsinsta  

LinkedIn – https://purdue.link/plslinkedin  

SnapChat – https://purdue.link/plssnap   

Twitter – https://purdue.link/plstweet 

“Unsettling: A conversation about climate and energy” Event-Specific Links for Social Media 

Facebook – https://purdue.university/2Vq1pGY 

Instagram – https://purdue.university/3C4xZhp

LinkedIn – https://purdue.university/3nclSL0 

SnapChat – https://purdue.university/3l1pMUa

Twitter –  https://purdue.university/3l1O4gT

SUGGESTED SOCIAL MEDIA POST LANGUAGE 

Presidential Lecture Series General Promotion 
*Select graphics from “The Presidential Lecture Series Returns” and use one of the “PLS Landing Page Links” provided

Purdue University is proud to announce the return of the Presidential Lecture Series. Launched in 2014, the series aims to engage Purdue students and the broader community with inspiring ideas, courageous leadership and models of civic engagement and civil discourse. Register today for the first event on February 24.

Presidential Lecture Series Event-Specific Promotion 

*Select graphics for the specific event and use one of the event-specific links provided

The Presidential Lecture Series engages #Purdue students and the broader community with inspiring ideas, courageous leadership and models of civic engagement and civil discourse. This event titled, [insert event name], features [insert guest speaker’s name]. Hosted by Purdue President Mitch Daniels, this series offers events that are FREE and open to the public. Find out more: https://lifeat.purdue.edu/pls/

POSTING TIPS 

  • Keep posts short and direct 
  • Use the hashtag #PurduePLS 
  • Link all posts back to the landing page provided, using the custom URL detailed above 
  • Include graphics provided in this content package 
  • Include the following tags in your posts: 
  • Facebook: @LifeAtPurdue  
  • Twitter: @LifeatPurdue  
  • Instagram: @LifeatPurdue 

ASSETS