Protect Purdue Campaign
At Purdue University, we are united in our persistent pursuit of innovation. We work together to tackle problems head-on, developing practical solutions to the world’s toughest challenges. And in these unprecedented times, as a global pandemic impacts us all, we keep going. Because each of us must work to protect the health and safety of every member of our campus and community.
Protect Purdue is the University’s comprehensive plan to keep our campus and our community safe by limiting the spread of COVID-19. Representing the measures approved by the Board of Trustees to date, the Protect Purdue Plan will continue to evolve, driven by the latest science surrounding COVID-19 and the collective efforts of hundreds.
Here you can find the current marketing and messaging materials for download to communicate to your key audiences the specific protocols and guidelines for how we, as a community, can work together in an effort to stay healthy and Protect Purdue.
Resources and Downloads
Messaging
Elevator Speech
This quick overview describes Protect Purdue at the highest level: What it is, why we believe in it, what it says about Purdue, and what we want our audiences to know about it. This language can be used with any of our audiences as a brief introduction to this initiative, to be followed by more detailed content. This is Protect Purdue in 60 seconds.
As Boilermakers, we keep learning and we keep going. Always, always taking the next step, together
At Purdue University, we are united in our persistent pursuit of innovation. Working together to tackle challenges head-on, developing practical solutions to the world’s toughest challenges, again and again and again.
And in these unprecedented times, as a global pandemic impacts us all, we keep going. Because each of us must work to protect the health and safety of every member of our community.
Protect Purdue is our comprehensive plan to keep our campuses and our communities safe and to stop the spread of COVID-19. Small steps that each of us is taking to protect ourselves, protect others, and protect our Purdue community.
Ever grateful, ever true, together we will PROTECT PURDUE.
Core Language
TOGETHER WE WILL
Use “Together we will” language to speak to the unity of the Boilermaker community within this effort:
Together, we will get through this.
Together, we will remain strong.
Together, we will stay safe and healthy.
Together, we will Protect Purdue.
PROTECT
Use “Protect” language to remind our campus community of the commitment we’re asking of them.
Protect Yourself.
Protect Others.
Protect Our Campus.
Protect Purdue.
Protecting Healthy Communities
Protecting Our Future
Protecting Our Campus, Again and Again and Again
Protecting the Next Giant Leap
PERSISTENCE
Use “We Keep Going” or “Persistent Pursuit” language to speak to the relentlessness of our community during these unprecedented times.
To keep our community safe, we keep going.
To create healthier spaces, we keep going.
To protect those who matter most, we keep going.
To stop the spread of COVID-19, we keep going.
The persistent pursuit of protecting Purdue
SMALL STEPS AND GIANT LEAPS
Use our primary brand language to support these efforts whenever possible.
Small steps we’re taking to keep our community safe.
Protecting the next giant leap.
PURDUE
For daily reminders of safe and healthy practices, it’s okay to add some Purdue into it.
Wabash Your Hands.
Wash. Rinse. Re-Pete
Get Your Game Face On.
Keep A Distance of Six Small Steps
Download the Protect Purdue Message PDF file.
Protect Purdue Pledge
Being a part of the Boilermaker community means that each of us must take extraordinary steps to stay well and persistently protect each other, on campus and in the community. Accountable together, I pledge to take responsibility for my own health, the protection of others and help keep the Purdue community safe from spread of COVID-19 and other infections as identified and instructed by the University.
- Download Protect Purdue Pledge Poster
Photography
Go to Protect Purdue Photo Shelter.