Protect Purdue Vaccine Content Package

SUMMARY

Protect Purdue is the University’s comprehensive plan to keep our campus and our community safe by limiting the spread of COVID-19. The Protect Purdue Plan continues to evolve, driven by the latest science surrounding COVID-19 and the collective efforts of hundreds.

As part of that evolution, the below information has been constructed to provide guidance, language and assets to be used in sharing education and information about the next stage of Protect Purdue: vaccines.

In a recent survey sent to all West Lafayette faculty, staff and students by the Purdue COVID-19 Vaccine Allocation Task Force, members of the Purdue community overwhelmingly expressed interest in receiving a COVID-19 vaccine when they are eligible to do so.

On Tuesday, April 6, Purdue opened a COVID-19 vaccine distribution site on campus to help vaccinate as many students as possible before the end of the spring semester. All Boilermakers are encouraged to receive the COVID-19 vaccine to protect the Purdue community. Get the latest information on the Purdue vaccine clinic here.

STRATEGY

The next giant leap in protecting Purdue is getting the Boilermaker community vaccinated. Three safe and highly effective COVID-19 vaccines are now available in the United States. All Boilermakers, especially the most vulnerable, are strongly encouraged to receive the vaccine as part of their continued commitment to protect themselves, protect others and protect Purdue.

Use the following social media assets, language, and copy to guide your weekly marketing and messaging materials to communicate information about the Purdue vaccine clinic, vaccine education, and how we, as a community, can work together to stay healthy and Protect Purdue.

RESOURCES AND DOWNLOADS

Purdue Marketing and Communications is providing the following assets for campus communicators to use on their own channels:

ASSETS

POSTING TIPS

Use the following tips for effective language while creating copy for social media posts.

Vaccine

Refer to a COVID-19 vaccine directly to deliver succinct messaging.

  • Get the vaccine to protect yourself from COVID-19.
  • A vaccine is the most effective way to prevent the spread of COVID-19.
  • Protect yourself and the Purdue community by getting the COVID-19 vaccine.
  • Getting the vaccine is the right thing to do to protect yourself, protect others and protect Purdue.

Protect

Use “Protect” language to remind our campus community of the commitment we’re asking of them.
  • Protect Yourself.
  • Protect Others.
  • Protect Our Campus.
  • Protect Purdue.
  • Protecting Healthy Communities
  • Protecting Our Future
  • Protecting Our Campus, Again and Again and Again
  • Protecting the Next Giant Leap

Together

Use “Together we will” language to speak to the unity of the Boilermaker community within this effort:
  • Together, we will get through this.
  • Together, we will remain strong.
  • Together, we will stay safe and healthy.
  • Together, we will Protect Purdue.

SUGGESTED SOCIAL MEDIA POSTS
The following social media posts should be shared with your audience beginning April 2021 through August 2021.

All Boilermakers are encouraged to get a COVID-19 vaccine if they are able. Together we will take every small step to #ProtectPurdue.  

Arm yourself with the COVID-19 vaccine to stop the spread, protect others, and #ProtectPurdue.

To stop the spread of COVID-19, we keep going. Arm yourself, protect others and #ProtectPurdue with the COVID-19 vaccine. 💪 

As #Boilermakers, we keep learning and we keep going. Always, always taking the next step, together. Arm yourself against COVID-19 and get vaccinated to #ProtectPurdue.  

CAMPUS WIDE HASHTAGS

#ProtectPurdue 

#PurdueUniversity

#MySmallStep

#MyGiantLeap

EMOJIS