Purdue Affordability

A fast-track degree program. A first-of-its-kind alternative to student loans. A free-credit program for Indiana high school students. A decade-long tuition freeze that is unprecedented in modern times. These are just some of the bold steps Purdue University has taken in its persistent pursuit of affordability.

As total student loan debt in the United States has climbed over $1.5 trillion and the average borrower is saddled with nearly $33,000 in debt by graduation, Purdue’s institution-wide commitment to affordability and value has helped students and their families save more than $600 million since 2013. This commitment also has sparked a significant increase in the number of Purdue students who graduate debt-free. In fact, 59% of Boilermakers now graduate debt-free compared with the national average of 39%.

After freezing tuition at the West Lafayette campus again and again and again, President Mitch Daniels announced in December 2020 that tuition will remain at 2012-13 levels — $9,992 for in-state students and $28,794 for our-of-state students — through at least 2022-23. The extension means that, by spring 2023, some 60,000 students will have graduated from Purdue having never seen an increase in their tuition rates — all while receiving an education considered among the nation’s most valuable.

RESOURCES

See below for assets Purdue’s Office of Marketing and Communications assembled for use by campus communicators on their own channels.

Assets include:

  • Links and resources
  • Strategy guidelines
  • Social media guidelines
  • Social graphics
  • Fact Sheet Flyer

STRATEGY GUIDELINES

KEY USE TIMES:

  • This content package is evergreen (can be used as filler content throughout the year).
  • Some important timeframes to consider include:
    • Around decision day
    • Right before deposits are due
    • Right before students must accept their offer
    • Before early applications open/are due

LINKS AND UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

SOCIAL MEDIA GUIDELINES

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

POSTING TIPS

  • Keep posts short and direct
  • Include photos, videos, or GIF’s
  • Use bitly or rebrandly to shorten URLS
  • Post affordability content at least once a week to each channel you have and moderate comments daily

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#Purdue

#Boilermakers

#BoilerUp

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

#PurdueUniversity, #BoilerUp, #Boilermakers

#TheNextGiantLeap


EMOJIS
🚂💛🖤

SUGGESTED SOCIAL MEDIA POSTS

Through a decade-long tuition freeze and innovative institutional moves, Purdue is dedicated to a persistent pursuit of affordability — because we know that #TheNextGiantLeap begins with our students.

Dedicated to its land-grant mission and fully committed to the persistent pursuit of affordability, Purdue makes #TheNextGiantLeap a reality for more students than ever before.

Students come first at Purdue, where student debt is a priority, and we remain committed to the persistent pursuit of #TheNextGiantLeap in affordability.

ASSETS

Included in the social graphics download are Twitter, LinkedIn, Facebook, Facebook Story, Instagram, Instagram Story and digital signs.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

LINKS

LINK TO AFFORDABILITY FEATURE STORY:

https://www.purdue.edu/newsroom/stories/2020/Q1/innovating-through-affordability.html

LINK TO LATEST TUITION FREEZE PRESS RELEASE:

https://www.purdue.edu/newsroom/releases/2020/Q4/purdue-announces-10th-straight-year-of-flat-tuition.html

AFFORDABILITY VIDEO: