Purdue Celebrates Black History Month
SUMMARY
Purdue recognizes and celebrates Black History Month each February (and beyond!) with stories about the giant leaps made by Purdue’s outstanding Black faculty, staff, alumni and students. Marketing and Communications will add profiles, videos and student-interest stories to this content package throughout the month. This content is in recognition of Black excellence and is designed to enhance the cultural, social and academic development of the entire Purdue community.
STRATEGY
Marketing and Communications has assembled assets for use by campus communicators on their own channels. This document provides guidance on how to leverage these assets for optimal impact and will be updated and expanded as new materials are created throughout the month.
All assets are evergreen. Campus partners are encouraged to download and integrate the content into editorial plans during the month of February and beyond, to share the stories of Black Boilermakers on a consistent basis, not just during a single month.
RESOURCES INCLUDE
- Black History Month landing page
- Social graphics
- Suggested social media post copy
LINKS and UTM PARAMETERS
When you link to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM campaign: bhm2023
UTM medium: Social (or email)
UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Black History Month Landing Page Links:
- Facebook: https://purdue.link/bhm2023fb
- Instagram: https://purdue.link/bhm2023insta
- LinkedIn: https://purdue.link/bhm2023linkedin
- SnapChat: https://purdue.link/bhm2023snap
- Twitter: https://purdue.link/bhm2023tweet
Profile/Feature Story Links
- Use the Campaign URL Builder
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram) and Instagram Stories.
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.
SOCIAL MEDIA GUIDANCE
POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:
- Keep posts short and direct
- Link all posts back to our landing page
- Include photos, videos or GIFs
- Use short URLs
SUGGESTED SOCIAL MEDIA POSTS
Purdue honors the impact, contributions and excellence of Black Boilermakers – today and every day. Join us this #BlackHistoryMonth as we uplift stories of Black Boilermakers throughout the university’s history, from persistent small steps to world-changing giant leaps.
https://stories.purdue.edu/purdue-celebrates-black-history-month/
#Purdue honors the impact, contributions and excellence of Black Boilermakers – today and every day. Join us this #BlackHistoryMonth as we uplift stories of Black Boilermakers throughout the university’s history, from persistent small steps to world-changing giant leaps.
Discover more at the 🔗 in bio. https://stories.purdue.edu/purdue-celebrates-black-history-month/
#Purdue honors the impact, contributions and excellence of Black Boilermakers – today and every day. Join us this #BlackHistoryMonth as we uplift stories of Black Boilermakers throughout our history.
https://stories.purdue.edu/purdue-celebrates-black-history-month/
Purdue honors the impact, contributions and excellence of Black Boilermakers – today and every day. Join us this #BlackHistoryMonth as we uplift stories of Black Boilermakers throughout the university’s history, from persistent small steps to world-changing giant leaps.
https://stories.purdue.edu/purdue-celebrates-black-history-month/
TAGGING RECOMMENDATIONS
Purdue University (@lifeatpurdue)
CAMPUSWIDE HASHTAGS
#PurdueUniversity
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories
CAMPAIGN HASHTAGS
#BlackHistoryMonth