Purdue No. 3 Free Speech Ranking, 2022

Summary

For the second straight year, the Foundation for Individual Rights in Education (FIRE) has ranked Purdue among the nation’s top universities for free speech and expression. Purdue is ranked No. 3 in the organization’s 2022-23 Free Speech Rankings, up from No. 6 a year ago.

Strategy

This content package demonstrates Purdue’s commitment to free speech, validated by the ranking released by Campus Pulse and FIRE that named Purdue the #3 University for Free Speech in the U.S. The overall score combines seven unique dimensions to identify the top-ranked college campuses for student free speech and open inquiry. The top-ranked colleges have the highest average score among all students surveyed and have the most open environments for free speech. The Campus Pulse/FIRE ranking suggests that our commitment is novel and worthwhile.

Resources Include

Links and UTM Parameters

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: Example: CampusPulseFIRE _No3_FreeSpeech
UTM Medium: Social (or email)
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Available Assets

The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram), Instagram Stories, web banners and digital signs.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

Sharing Purdue.edu Articles on Social Media

Did you know that when you share a url on Facebook, Twitter, and LinkedIN, the link will automatically display text and images from your site when you share links? This content gives followers a preview of what they can expect to find on your site. Clicking the preview leads to the linked page.

Learn more in this Squarespace article!

Additional graphics provided:
1:1 for Instagram and 9:16 for Instagram and Facebook Stories

Social Media Guidance

Posting Tips

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

  • Keep posts short and direct
  • Link all posts back to our landing page
  • Include photos, videos, or GIFs
  • Use short URLs

Suggested Social Media Posts

Twitter

Self-expression matters at Purdue.

For the second straight year, @TheFIREorg ranked Purdue among the most open campus environments for student free speech and open inquiry. Purdue is No. 3 in the #2022CollegeFreeSpeech rankings, up from No. 6 a year ago.

<link to press release>

Facebook/Instagram/LinkedIn

The thoughtful exchange of ideas should be a foundational element of the college experience.

For the second straight year, FIRE has recognized Purdue among the most open campus environments for student free speech and open inquiry. Purdue is No. 3 in the #2022CollegeFreeSpeech rankings, up from No. 6 a year ago.

View the rankings: <link to rankings>

Tagging Recommendation

FIRE: @thefireorg on Instagram, Twitter, Facebook; Foundation for Individual Rights and Expression on LinkedIn

Purdue University:  @lifeatpurdue on Instagram and Twitter; Purdue University on Facebook and LinkedIn

Campuswide Hashtags

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

Campaign Hashtags

#2022CollegeFreeSpeech