Snow Globe Content Package

SUMMARY 

We have created a Purdue snow globe animation and two Giphy stickers for you to share to help spread the holiday cheer via social channels.   
 
STRATEGY 

This animated file can be used to share on social channels leading up to the holiday season. It is meant to evoke a sense of pride and emotion during this important time of year. It features a handful of campus monuments that any Purdue alumnus, fan or friend of the University would enjoy! It is evergreen in the sense that it isn’t tied to a specific content strategy but it shouldn’t be used much past the holidays (mid-January).  
 

Note: all copy related to this content package should reflect an agnostic tone to be inclusive of all.  

RESOURCES INCLUDE  

  • Link to download the snow globe animation 
  • Two versions of a snow globe Giphy – Motion P and Campus Gateway 

AVAILABLE ASSETS  

The following assets are available for download and use – clicking this link initiates a download of two files that total 77.2MB.  Animation sizes include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.  

SOCIAL MEDIA GUIDANCE  

POSTING TIPS 

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine. 

  • Keep posts short and direct 
  • Include photos, videos, or GIFs 
  • Search “Purdue Holiday” to find Purdue snow globe GIF sticker or click here for direct link to the Motion P or Gateway Arch snow globes. 

SUGGESTED SOCIAL MEDIA POSTS  

Campus is always magical. But holidays at Purdue? From the lighting of the tree to the annual PMO Christmas show, it’s something special. Thanks to the Purdue Bells, a Christmas show favorite, for this music. 

Happy Holidays, #Boilermakers!  

TAGGING RECOMMENDATIONS 

Purdue Musical Organization (@PurduePMO)  

CAMPAIGN SPECIFIC HASHTAGS 

#Boilermakers 

CAMPUSWIDE HASHTAGS 

#PurdueUniversity 

#MySmallStep = Student stories 

#MyGiantLeap = Faculty/Alumni stories 

 
EMOJIS  
🚂⬆️☃️