Visit Campus Content Package

SUMMARY

One of the most important influencers in an admitted student’s decision to choose Purdue is their campus visit. To generate students’ sense of enthusiasm around scheduling their visit, we’ve made available some assets: a fun personality quiz, a hyperlapse tour and two student story videos, which tell the stories of their favorite spots on campus and why those places are meaningful to them.


STRATEGY

The student videos, quiz and hyperlapse tour are all evergreen resources that can be used to highlight campus. Our goal is to communicate that Purdue offers many ways for students to familiarize themselves with campus, and to get to know iconic Purdue buildings and landmarks.

With the many in-person visit opportunities offered by Purdue, the videos and quiz can offer prospective students a unique look at campus.

RESOURCES INCLUDE

  • “Which Purdue Icon Are You?” quiz and link to landing page.
  • Hyperlapse tour video.
  • Brooks Boyer video (Bailey Hall).
  • Kanika/Fatima video (Loeb Fountain).— Please do NOT share before 2/22
  • Social graphics.
  • Recommended social posts.

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: Yield2022_VisitCampus
UTM Medium: Social
UTM Source: Facebook, Instagram, Twitter or LinkedIn
Quiz Link: “Which Purdue Icon Are You?”
Video Link: Hyperlapse Tour

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram, Instagram Stories, web banners and digital signs.

  • ICON QUIZ
    • VisitCampusYield-IconQuiz-FB.jpg
    • VisitCampusYield-IconQuiz-IG.jpg
    • VisitCampusYield-IconQuiz-IG.mp4
    • VisitCampusYield-IconQuiz-IGS.jpg
    • VisitCampusYield-IconQuiz-IGS.mp4
    • VisitCampusYield-IconQuiz-LI.jpg
    • VisitCampusYield-IconQuiz-TW.jpg
  • HYPERLAPSE TOUR
    • ADM-21-236934-VisitCampus-SocialGraphics-IGS-v01.jpg
    • ADM-21-236934-VisitCampus-SocialGraphics-IGS-v02.jpg
  • BROOKS VIDEO (Bailey Hall) — Please do NOT share before 2/8
  • KANIKA AND FATIMA VIDEO (Loeb Fountain) — Please do NOT share before 2/14

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:

  • Keep posts short and direct.
  • Link all posts back to our landing page.
  • Include photos, videos, or GIFs.
  • Use short URLS.


SUGGESTED SOCIAL MEDIA POSTS

“Which Purdue Icon Are You?” quiz

Facebook, Instagram, LinkedIn and Twitter

Find out which of #PurdueUniversity’s beloved landmarks is the most like you. Will it be the statue of “The Boilermaker”? The Bell Tower? Or are you more of a Boilermaker Special? Take our quiz and tag a friend!

Hyperlapse tour video

Facebook, Instagram, LinkedIn and Twitter

You don’t even have to put on shoes for this walk around #PurdueUniversity! Take a four-minute hyper-speed tour with an admissions ambassador and see all the in-person tour highlights, hear fun facts and learn about our favorite traditions.

Kanika/Fatima video

Facebook, Instagram and LinkedIn

Can you fall in love with a place? Two #Boilermaker friends have meaningful memories of how Loeb Fountain brought them together. Hear the story about their favorite campus location, and schedule yourself a visit so you can find yours, too. 

Twitter

Can you fall in love with a place? Two #Boilermaker friends have meaningful memories of how Loeb Fountain brought them together. Hear the story about their favorite campus location, and schedule yourself a visit so you can find yours, too. 

Brooks video

Facebook, Instagram, LinkedIn and Twitter

Why does Bailey Hall mean so much to senior Brooks Boyer? Hear more about his experience and what made #Purdue stand out when he first visited. Don’t forget to schedule your visit, too!

TAGGING RECOMMENDATIONS

  1. @lifeatpurdue on Instagram and Twitter
  2. @PurdueUniversity on Facebook and LinkedIn

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#BoilerUp

#Boilermakers

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories