Old Golden Ticket Vaccination Drawing Winners Content Package

SUMMARY

To incentivize the Purdue student body to get their COVID-19 vaccine, 10 current and incoming students were randomly selected to receive $9,992 — a full year of in-state tuition.

The winners were selected at random from a pool of students who submitted valid proof of vaccination from COVID-19. They represent a cross-section of Purdue’s student population, with majors including pharmacy, biology, engineering, computer science, statistics and finance.

The students received the winning news via surprise Zoom calls or the specially designed Old Golden Tickets personally delivered by the Boilermaker Special or Purdue Pete and a host of Protect Purdue representatives.

Below you’ll find helpful information, videos, pictures and social media content that will allow us to further celebrate the accomplishments of Boilermakers and their efforts to Protect Purdue.

STRATEGY

All Boilermakers are strongly encouraged to receive the vaccine as part of their continued commitment to protect themselves, protect others and protect Purdue. Although it’s too late to win an Old Golden Ticket, many students still have the opportunity to get the COVID-19 vaccine.

Use the following social media assets, language, and copy to guide your weekly marketing and messaging materials to celebrate the Old Golden Ticket Vaccination Drawing winners, spread awareness about the vaccine, and communicate how we, as a community, can work together to stay healthy and Protect Purdue.

RESOURCES AND DOWNLOADS

Purdue Marketing and Communications is providing the following assets for campus communicators to use on their own channels:

  • Videos of each winner receiving their ticket
  • Photos of each winner
  • YouTube video playlist
  • Suggested social post copy

ASSETS

POSTING TIPS

Use the following tips for effective language while creating copy for social media posts.

  • Keep posts short and direct. 
  • Include photos, videos, or GIFs. 
  • Search “Purdue Golden Ticket” to find Old Golden Ticket gif. 
  • Reference previous @LifeatPurdue posts to confirm winner’s College/School for tagging purposes. 

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SUGGESTED SOCIAL MEDIA POSTS 
The following social media posts should be shared with your audience. 
 

Full version 

Congratulations to [winner’s name] for striking gold and winning a $9,992 Old Golden Ticket in #Purdue’s vaccination drawing. All Boilermakers are encouraged to get the COVID-19 vaccine to continue to protect yourself, your family and our campus community. #ProtectPurdue 

Shortened version 

[Winner’s name] is a winner in #Purdue’s Old Golden Ticket vaccination drawing! [Winner’s name] was awarded a $9,992 Old Golden Ticket. Congratulations to all and thank you for continuing to #ProtectPurdue. 
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TAGGING RECOMMENDATIONS 

Tag @LifeatPurdue (IG and TW) and Purdue University (FB and LI), and appropriate College and/or School the student is associated with.  

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CAMPAIGN SPECIFIC HASHTAGS 

#ProtectPurdue 

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CAMPUSWIDE HASHTAGS 

#PurdueUniversity 

#MySmallStep = Student stories 

#MyGiantLeap = Faculty/Alumni stories