Rendering Purdue brick by virtual brick

It began with a clubhouse at Purdue, then soon spread across campus, block by virtual block.

Now, two years, 300 hours and 3 million pixelated blocks later, Boilermaker Esteban Vicente-Paulino Richey has recreated around 52% of the Purdue Campus in Minecraft — the iconic sandbox game and domain to some 126 million players worldwide.

What drives Richiey’s passion project? His love for Purdue.

Richey’s persistent and passionate pursuit made for a perfect “that’s so Purdue” Richey’s persistent and passionate pursuit made for a perfect “that’s so Purdue” story. His journey, captured in a written profile and video feature, is an ideal example of the dynamism and wonder of the University. The biggest obstacle for Richey’s project? The rate at which Purdue is building, expanding, and reinventing its spaces.

 Examples

Purdue’s Minecraft campus story is a hit

Earning Extraordinary Engagement From Students Past, Present and Prospective:

993,385

Total Impressions

69,714

Total Engagement

75,607

Average Reach Per Post

See the story and video of this true expression of virtual persistence and passion here.

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