Marketing and Communications

Purdue’s Storytellers

We manage Purdue’s institutional brand and reputation. But it’s through capturing and sharing the extraordinary stories of Purdue that we champion the University’s mission, and reinforce Purdue in the minds of every audience.

Brand That Matters

Purdue University has been named one of Fast Company’s “Brands That Matter”, a recognition honoring organizations that give people compelling reasons to care about them, offer inspiration for others and authentically communicate their mission and ideals. The honorees were chosen by Fast Company editors, who judged each brand on relevancy, cultural impact, ingenuity and business impact.

As the only university represented, Purdue joins 95 internationally-recognized brands, including Nike, Zoom, Yeti and other influential conglomerates, companies and nonprofits.

Learn More

Our Role

The Purdue brand is an enduring platform that articulates our compelling story — our unique point of view and the experiences we create. Our brand draws strength from 150 years of education, research and engagement. Through our creative teams of designers, storytellers, digital developers and strategists, we tell the story of how Purdue is propelling the world forward through continued discovery and innovation, inclusive collaboration and a culture of persistence that leaves nothing undone.

Our Brand

Taking the next giant leap, together. This is our story. And by telling it in a consistent way, again and again and again, with all our audiences, across every type of media, we will create an incredibly powerful narrative and a tremendously potent message. Together, we’ll share our story with the world. This is our giant leap.

Join us as we take the first small step in pursuit of the next giant leap.

Campus Communicator Resources

From print-ready files of our signature mark and co-brands to Lucidpress marketing templates, we offer a host of tools and downloadable files to our partners and to the campus community, all to help ensure consistent execution of our prized Purdue brand.