Learn more about our brand and discover the best ways to utilize Purdue Marketing and Communications resources through a collection of informative and inspiring videos.
Formulating Our Brand
Who are we? What do we stand for? Why does Purdue matter? This video outlines the core elements of what makes up Purdue’s brand.
Our Brand Evolution
Learn how Purdue’s 150 Years of Giant Leaps campaign aligned the campus community to speak in one voice and in once character, uniting the brand across every corner of Purdue’s campus.
What is the core story we are telling at Purdue? Our brand narrative sets the tone for our writing and language and encompasses our entire messaging strategy and sparks it to life.
Implementing the Strategy
Master Brand: Logo + Visuals
Learn the basics for the correct use of Purdue’s logo, seal, colors, typography and more.
Master Brand: Strategy + Messaging
Learn the foundational elements of the Purdue brand, including who our audiences are, what we stand for, why we matter and how we look, feel and sound.
YouTube Training Videos
Titles, Descriptions and Tags
Learn how to write more effective YouTube titles and descriptions and choose the best tags for your content, including a short tutorial on using TubeBuddy.
Components of a YouTube Video
Learn how to utilize thumbnails, titles, descriptions, cards, end screens, SRT files, hashtags and tags to optimize your YouTube video.