By bringing together the multidimensionality of voice, visuals and music, video can tell a story like no other type of content. Use these resources to keep your videos in brand and optimized.

B-roll Galleries

From campus scenes to in-classroom and research footage, we offer a regularly updated library of b-roll to the public and to campus partners.

Explore PhotoShelter

Video Guidelines

By using common graphic elements for lower thirds, outros and captions, we ensure all our video content across the University is in brand and cohesive. Specific guidance for each element can be found in the Brand Guidelines.

Lower Thirds

For name identification, we have two animated lower-thirds templates for you to choose from for your projects. Review the Brand Guidelines for specific instruction on how to use.

Download Lower Thirds

Logo Outros

There are three logo outros to choose from: our standard, a second you can customize with your co-brand, and a third with “The Persistent Pursuit of the Next Giant Leap” language. Review the Brand Guidelines for specific instruction on how to use.

Download Standard Logo Outros Download Co-brand Logo Outros Download The Persistent Pursuit Logo Outros

Captions Guidance

All campus partners producing public-facing video media must ensure the content is accessible to the deaf and hearing-impaired with accurate captions, as required by law and University policy.

For more information about our web accessibility policy, see the University policies regarding equal access and opportunity

Download Captions Guidance

Video Release Forms

In most cases, a release is not required for photo and video shoots on campus in a setting where consent is implied. However, if shooting in an environment where there is a reasonable expectation of privacy, you should be familiar with the Release Guidelines

Online Release Form Print Release Form

Common Video Specs

This guide from our partners at Sprout Social provides specs for every social platform, including Facebook, Instagram, Twitter, TikTok, Snapchat, YouTube, LinkedIn and Pinterest.

View the Guide

Scouting a Location 

When selecting a location to shoot video or photography, many factors need to be considered. Purdue MarCom has created a reference sheet and a location scouting guide to keep on hand when planning a project that includes videography or photography. An editable version of this reference sheet is available in Marq by request

Download Reference Sheet Download Guide

Discover Our Brand Guidelines