Insights and Analytics
Insights and Analytics can help communicators make informed decisions on how best to delight audiences and create meaningful engagement.
Decision-Making Through the Student Lifecycle
The following reports can be used to gain insights on how higher-education decisions are made at different stages of the student lifecycle, from parents to students to adult learners.
The following reports have been created by a number of third-party organizations, providing a variety of insights and data about student perceptions, tactics to engage current and prospective students, college recruitment, the state of higher education marketing and more.
2018 EAB Indiana State Outlook Report
2021 CHE College Equity Report
2021 E-Expectations Trends in Student Use of Digital Resources in College Search and Selection
2021 RNL National Student Satisfaction Report
2021 Salesforce Student Centric Approach to Higher Ed Marketing
2021 SimpsonScarboroug State of Higher Ed Website & Marketing Technology
2021 VOX Increasing Indiana Enrollment Report
2022 RNL Cost Recruiting Report
2022 RNL High School Counselors Report
2022 RNL Online Student Recruitment Report
2022 SimpsonScarborough National Prospective Student Survey
2022 SimpsonScarborough State of Higher Ed Marketing Report
Purdue-Specific Insights and Analytics
Purdue’s marketers and communicators can view Purdue-Specific Insights and Analytics. The data and reports in this section are protected by authentication. To access this information, you will be prompted to log in to your Purdue career account.View Insights and Analytics