Brand Strategy
Everything we do as a brand is built on our brand strategy. It’s how we tell the world who we are and why it matters.
Brand Evolution
Our strategy is the result of focused decisions to establish the positioning for our brand and create a platform for our big idea. Research, collaboration and a focus on the future have helped us determine our opportunities to promote the University. Read about Purdue’s brand re-launch.
Brand Essence
What does Purdue stand for?
The big idea that forms the foundation for our brand is a clear, concise statement of who we are as an institution:
PURDUE UNIVERSITY IS ABOUT THE PERSISTENT PURSUIT OF INNOVATION WHERE PEOPLE BRING THEIR BEST AND LEARN TO BUILD A BETTER WORLD TOGETHER.
Audience
Purdue engages with a profoundly diverse collection of audiences and individuals. Though needs vary dramatically across these groups, our brand story should always remain consistent.
Our brand is built around key stakeholder groups that shape the experience we create. These audiences include current students; alumni; future students and families; faculty, staff and administration; and corporations, peers, donors and our community.
Brand Drivers
Purdue’s communications must reach many different audiences, and the visual and verbal tone of each piece needs to drive each audience to act or think in the desired way. Learn more about which Brand Drivers are associated with each audience.
Request Support
Need more brand support? We’re happy to help. Submit a request and we will work with you on a solution.