Audience and Drivers
Purdue engages with a profoundly diverse collection of audiences and individuals. Though needs vary dramatically across these groups, our brand story should always remain consistent.
Our brand is built around key stakeholder groups that shape the experience we create. These audiences include current students; alumni; future students and families; faculty, staff and administration; and corporations, peers, donors and our community.
Explore our Brand Guidelines to learn more about which Brand Drivers are associated with each audience.