Everything we do as a brand is built on our brand strategy. It’s how we tell the world who we are and why it matters.
Our strategy is the result of focused decisions to establish the positioning for our brand and create a platform for our big idea. Research, collaboration and a focus on the future have helped us determine our opportunities to promote the University. Read about Purdue’s brand re-launch.
What does Purdue stand for?
The big idea that forms the foundation for our brand is a clear, concise statement of who we are as an institution:
PURDUE UNIVERSITY IS ABOUT THE PERSISTENT PURSUIT OF INNOVATION WHERE PEOPLE BRING THEIR BEST AND LEARN TO BUILD A BETTER WORLD TOGETHER.
PERSISTENT INNOVATION. TOGETHER.
Our brand essence distills the positioning statement into a succinct, memorable phrase. This is not meant to be a tagline, a slogan or a headline but rather an internal expression that should be used as a recall device — a mental prompt as an anchor to our stories. It serves as a gut check for the decisions we make and the spirit of everything we create.
Purdue engages with a profoundly diverse collection of audiences and individuals. Though needs vary dramatically across these groups, our brand story should always remain consistent.
Our brand is built around key stakeholder groups that shape the experience we create. These audiences include current students; alumni; future students and families; faculty, staff and administration; and corporations, peers, donors and our community.
Purdue’s communications must reach many different audiences, and the visual and verbal tone of each piece needs to drive each audience to act or think in the desired way. Learn more about which Brand Drivers are associated with each audience.