Together, our strategies and stories are driving ever-increasing levels of awareness, affinity and loyalty for Purdue.

A Brand That Matters

For the second year in a row, Purdue University is the only university named to Fast Company’s list of “Brands That Matter.” Launched in 2021, Fast Company’s inaugural list of Brands That Matter named 95 organizations whose work gives people compelling reasons to care about them, offers inspiration for others and authentically communicates their mission and ideals. Of those 95, only 13 made a follow-up appearance on this year’s list.

Together, we’re engaged in the persistent pursuit of a world-class education for all. Purdue has created new pipelines to higher education through Purdue Polytechnic High Schools. And each year, we’re helping thousands of students — including many working adults — complete their degrees with Purdue Global. In West Lafayette, Indiana — back where it all started — we’ve kept tuition frozen at 2013 levels, saving students and their families more than $1 billion.

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Phone with Instagram feed of ideaspurdue

An Engaging Social Media Experience

The Purdue University social media accounts have increased engagement across platforms, promoting stories and amplifying a community of past, present and future students alike. More than 1 million followers interact with the brand across Facebook, LinkedIn, Instagram, Twitter, YouTube, Snapchat, TikTok and Pinterest.

Studies from Sprout Social and BrandBastion show the impressive metrics our team achieves.

Read From Sprout Social Read From BrandBastion

A Story of Small Steps

Purdue University saw an increase in student enrollment and social media engagement following the launch of our evolved brand platform with Ologie. An interdisciplinary team of researchers, strategists, marketers, communicators, writers and designers helped build our framework.

Together, we defined our brand positioning, identified our goals and developed our strategy. Today, that hard work is in play through everything we do.

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One Small Step magazine page

Band Members with big drum

An Award-Winning Team

The American Marketing Association Foundation named us the Higher Education Marketing Team of the Year in 2020 for our work with launching the University’s new brand and promoting the Protect Purdue initiative.

The organization also recognized R. Ethan Braden, executive vice president and chief marketing and communications officer of Purdue University and Purdue University Global, as the 2020 Higher Education Marketer of the Year.

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