Bullets in your writing

There’s the common way to handle bullets in your copy — and there’s the correct way. First, proper style calls for capitalizing the first word following the dash or bullet. Use periods at the end of each sentence in a bulleted list. Punctuation at the end of a single word or single phrase in a list is not needed. The biggest, most common mistake writers make is not using parallel construction for each item in a list.

Some tips to assist:

• Start with the same part of speech for each item (in this example, a verb).
• Use the same voice (active or passive) for each item.
• Use the same verb tense for each item.
• Use the same sentence type (statement, question, exclamation) for each item.
• Use just a phrase for each item, if desired.

Examples of phrases with no punctuation at the end:

• Cat videos
• Home improvement shows
• Word puzzles

Introduce the list with a short phrase or sentence: 
Our partners: or These are our partners: or Our partners are:

View this email in full here.