Instagram chief reiterates that sends are now a key focus

In case you weren’t clear on Instagram’s new algorithmic emphasis on sends, IG chief Adam Mosseri has once again reiterated that creators should be focusing on how to make their content more shareworthy in his latest advice clip. And IG is testing public share/send counts on posts, as send rate becomes a priority metric, but you will have the option to you hide your share counts.  

For Purdue: This is a great quote from Mosseri that helps to put you into the right mindset for creating IG content that works WITH the algorithm: “Don’t force it as a creator, but if you can, when you’re making content, think about making content that people would want to send to a friend, to someone that they care about, and it will help your reach over time.” 

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