LinkedIn adds video covers for articles and newsletters

Takeaways: LinkedIn’s rolling out a new option to make your articles stand out in-stream, which also aligns with its broader push on video content. Soon, all LinkedIn members will be able to add a video in the header image slot on a LinkedIn article. LinkedIn says that the new cover videos will be playable in the main feed, to help engage prospective readers, while video thumbnails will also be displayed in emails sent to subscribers. 

For Purdue: It could be a good way to drive more interest in your LinkedIn content and enhance in-app engagement. 

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