Social Media Tip: Collaborative Posts

In 2021, Instagram launched Collaborative Posts, a feature where you can share credit/engagement for a post with another Instagram account. Until recently, it has been limited to one collaborator, but now you can share credit/engagement with up to three accounts. You can use this function on posts, carousels and Reels. 

All contributors of the post will be able to  view organic insights, video views, likes and more. 

This functionality is a great way to enhance engagement and gain new audience members from other accounts. 

View this week’s full email.