Social Tip: Instagram Reels

Instagram Reels are a great way to engage with your audience and get discovered by people who aren’t already following you. Keep in mind that currently, all videos posted to Instagram are considered Reels and live under one tab on your profile. You can simply use your phone’s camera to take short video clips (no fancy equipment required!) and edit within the Instagram app. Features you can add include text, stickers (captions, GIFs, etc.), filters, audio and more. When posting the video, you have the ability to select a cover image from the video or upload a new image from your camera roll. You can then adjust the cover image as needed so it appears properly in the grid feed/1:1 view. This helps your overall grid aesthetic. This Later blog article outlines a step-by-guide and additional tips, including a link to trending Reels audio.

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