Have you ever seen the list of 22 Pixar storytelling guidelines compiled by a former storyboard artist at the company? The entire list is worth reading – after all, Pixar is one of the most powerful storytelling brands in modern entertainment – but one point perfectly dovetails with the Purdue brand narrative:
“You admire a character for trying more than for their successes.”
Hard work and persistence are foundational themes at Purdue. Boilermakers might not always succeed on the first try, but they keep working toward their objective until they get it right. Take your audience along for the ride with your storytelling. Audiences are inclined to appreciate success stories, but they are more likely to love – and remember – narratives detailing the hard work that led to this success.