The Importance of Keywords in Instagram Captions

In March, Adam Mosseri (head of Instagram) announced that the importance of keywords in an Instagram caption is more important than hashtags. The algorithm is now placing more emphasis on identifying relevant keywords in captions. The full Hootsuite blog post and experiment can be found here.  

To help your Instagram posts perform at their best, make sure to: 

  • Provide context and authenticity in your caption. 
  • Be descriptive and accurate to help new audiences find your content.
  • When you use hashtags, make sure they’re relevant to your post. 3-5 hashtags is now the recommended number of hashtags per post.  

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