Up to Three Collaborators on Instagram

In 2021, Instagram launched Collaborative Posts where you could share credit/engagement for a single post with another Instagram account. Up until now, it’s been limited to one collaborator, but now you can share with up to three different accounts. You can use this function on posts, carousels and Reels. 

All content contributors will be allowed will be allowed to view organic insights, video views, likes and more. An example would be LifeAtPurdue collaborating with BoilerBall on one single post. 

This functionality is a great way to enhance engagement and gain new audience members from other accounts. 

View this week’s full email.