Using Descriptive Language to Keep Your Audience Engaged

Keeping a reader interested in your copy is more than simply ensuring that you are writing about an exciting topic. The ways you approach the building of the copy can affect how long a reader sticks around. One way to keep readers engaged in your copy is to use interesting and descriptive language.

Try verbing your nouns. Nouns made into verbs are inherently visual. For example, did the student “work hard on their homework,” or did they “hammer away at each equation?” Using this technique generally uses fewer words to convey more information.

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