Why storytelling matters

Imagine sitting around a campfire sharing scary stories with friends. As the storyteller reaches the climax of their intense tale, your heart races and your hair stands on end as you visualize the situation and imagine how the main character might escape. 
It’s a great example of why storytelling is useful when done well, simulating memorable experiences without audience members having to live through them themselves. These vicarious interactions stimulate the release of brain chemicals that help listeners develop empathy for the characters, remain engaged with the subject matter and ultimately remember the story. 
That’s our goal, right? 
Whether you’re making a PowerPoint presentation, sending a fundraising email or hosting a podcast, remember that audiences are more likely to engage with and recall your central message when you deliver it in the form of a compelling story. 

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