X Has a New Link Preview Format

X is now rolling out its new display of link previews in-stream, which will remove the headline and preview text, and only show the header image from your post. 

This new feature rollout likely means that your team will need to assess your posting approach, to include more context in the post, as opposed to relying on your headline and preview copy to help drive clicks and views. 

It is a significant shift and it will have an impact on your post response rates, no matter how you approach it.  

View this week’s full email.