Kati Pratt
Chief Marketing Officer, Purdue Global, Associate Vice President of Brand, Purdue University
Kati Pratt is the Chief Marketing Officer for Purdue Global. Pratt leads the Purdue Global marketing team, overseeing brand strategy, marketing, market research, and the digital experience with an emphasis on continued growth in student enrollment. Her work also includes strengthening the synergies between Purdue Global and Purdue University.
For more than five years, Pratt has focused on brand and marketing strategy at Purdue. She led Purdue Global’s rebranding, which launched in April 2023. In early 2020, Pratt led the campuswide launch of Purdue University’s transformed brand platform, “The Next Giant Leap.” When the COVID-19 pandemic struck in March 2020, Pratt and the team quickly pivoted, crafting and launching “Protect Purdue” — a campuswide change management marketing campaign — to help create, reinforce and change the attitudes, beliefs and behaviors necessary for safely reopening and preserving active, on-campus operations.
Purdue University’s central marketing and communications team — of which Pratt, as a brand leader, has been an integral member — has been recognized by several national groups and publications for its work, including Purdue placing No. 1 among U.S. public universities and was named the No. 9 most recognized university in the world in the 2024-25 Global University Visibility (GUV) rankings. In addition, for the past three years in a row, Purdue University has been recognized as the only university on Fast Company’s “Brands That Matter” list.
Prior to her work at Purdue, Pratt held marketing positions in banking, retail, health care and manufacturing. She is passionate about her work at Purdue and Purdue Global.
Pratt is a graduate of Purdue University’s Brian Lamb School of Communication. She earned her Master of Science in integrated marketing communications at West Virginia University.
She and her husband reside in Lafayette, IN with their two kids and two dogs
In the news:
Ad Age: Guild and Purdue Global to provide higher education opportunities for Team USA athletes
Ad Age: How Purdue Global reinvented online learning for the 21st century
