Outpacing Our Peers Through Social Media
Amplifying the Small Steps, Giant Leaps. Together.
The social media framework we developed to coordinate campus-wide marketing during spring 2020 was called “Air Cover.” This one-voice, One Purdue content strategy featured communications aligned with the eight messaging pillars of The Next Giant Leap Brand Platform: research and discovery; transformative education; an environment of inclusion; a culture of persistence; delivering innovation; earning respect; creating balance; and fostering growth.
2020 Performance Metrics
January — December 2020
Purdue’s YouTube Subscribers and Engagement
Total Now is the Most of Any Competitor*
*Rival IQ competitor set: Michigan, Georgia Tech, Ohio State University, University of Illinois, Indiana University
Launching ‘This is Purdue’ Podcast
Joining our storytelling arsenal was “This is Purdue,” a twice-monthly podcast launched in January 2020 to showcase how Boilermakers are solving myriad problems facing our world, leaving their mark, in small steps and giant leaps.
- Listenership has averaged nearly 2,000 per month
- 23 episodes with 23,035 total listens