2022 Tyler Trent Award Content Package

SUMMARY

Tyler Trent inspired the nation during his courageous battle with bone cancer. In his honor, Purdue University established the Tyler Trent Courage and Resilience Award. This scholarship is awarded to undergraduate students at Purdue’s West Lafayette campus who have encountered serious physical or similarly daunting adversity in their pursuit of higher education. The 2022 winner is Eric Magallanes, a senior in the College of Health and Human Sciences, who kept smiling and helping others even when oral cancer threatened to derail his dreams of becoming a dentist.

STRATEGY

This story can be used throughout the 2022-23 school year. This content is a fit for campus partners seeking to share stories of persistence and student success. This content should be of particular interest and used by the College of Health and Human Science and the Honors College.

RESOURCES INCLUDE

• Written story
• Storytelling video
• Social media graphics
• Social media copy

LINKS and UTM PARAMETERS

When you link to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: Trent_Award_2022
UTM Medium: Social (or email)
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Story Link: https://stories.purdue.edu/relentlessly-smiling-boilermaker-wins-2022-tyler-trent-award/
Video Link: https://youtu.be/a08Y4oQ59Mo

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram) and Instagram Stories.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos or GIFs
• Use short URLs

SUGGESTED SOCIAL MEDIA POSTS

Long version:

When you hear “Tyler Trent,” what are the first words that come to mind?

Persistence, grit, connection and inspiration are all part of his legacy. This year’s Tyler Trent Courage and Resilience Award goes to Eric Magallanes, a Boilermaker who kept smiling and helping others even when oral cancer threatened to derail his dreams of becoming a dentist.

Learn Eric’s unforgettable story: <link>

Short version:

This year’s Tyler Trent Courage and Resilience Award goes to Eric Magallanes, a Boilermaker who kept smiling and helping others even when oral cancer threatened to derail his dreams of becoming a dentist.

Learn Eric’s unforgettable story: <link>

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories