2023 Tyler Trent Award
SUMMARY
Tyler Trent united Boilermakers everywhere and inspired the nation during his courageous battle with bone cancer. In his honor, Purdue University established the Tyler Trent Courage and Resilience Award. This scholarship is awarded annually to one undergraduate student at Purdue’s West Lafayette campus who has encountered serious physical or similarly daunting adversity in their pursuit of higher education. The 2023 winner is Andrew Kinder. Toward the end of his junior year of high school, a leukemia diagnosis started him on nearly two and a half years of treatment — including oral chemotherapy throughout his freshman year at Purdue. Today, he is starting his sophomore year cancer-free in the Mitchell E. Daniels, Jr. School of Business.
STRATEGY
From diagnosis and throughout chemotherapy, Andrew’s goal remained constant: becoming a Boilermaker. Let’s rally around Andrew for our students, faculty, staff and alumni to share in his journey and celebrate all he has overcome. This story can be used throughout the 2023-24 school year. The content is a fit for campus partners seeking to share stories of persistence and student success.
This content should be of particular interest to and used by the Mitchell E. Daniels, Jr. School of Business, student life-related accounts and Greek life (Andrew is in Beta Theta Pi).
RESOURCES INCLUDE
- Written story
- Storytelling video
- Social media graphics
- Social media post copy
LINKS and UTM PARAMETERS
When you link to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM campaign: Trent_Award_2023
UTM medium: Social (or email)
UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Story link: https://stories.purdue.edu/tyler-trent-award-winner-back-in-the-game-after-leukemia-diagnosis/
Storytelling video: Leukemia couldn’t stop 2023 Tyler Trent Award winner Andrew Kinder
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram) and Instagram Stories.
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.
SOCIAL MEDIA GUIDANCE
POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:
- Keep posts short and direct
- Link all posts back to our landing page
- Include photos, videos or GIFs
- Use short URLs
SUGGESTED SOCIAL MEDIA POSTS
- Andrew Kinder has been playing lacrosse since second grade. Taking a hit during a game his junior year in high school was nothing new — but the pain was.
What he feared to be a broken rib turned out to be something much worse: leukemia.
After two years of treatment, he’s ready to take on his sophomore year at #Purdue.
Learn more about the 2023 #TylerTrent Courage and Resilience Award winner and his remarkable journey. Check out the 🔗 in our bio to read his story.
- Andrew has played lacrosse since 2nd grade. Taking a hit wasn’t new. But the pain? What he first thought was a broken rib was leukemia. After 2 years of treatment, the 2023 #TylerTrent Award winner is taking on his sophomore year at #Purdue. Here’s his story.
TAGGING RECOMMENDATIONS
Purdue flagship: IG: @LifeAtPurdue, TW: @LifeAtPurdue, LI: @purdue-university, FB: @PurdueUniversity
CAMPUSWIDE HASHTAGS
#PurdueUniversity
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories
CAMPAIGN HASHTAGS
#TylerTrent