Accept Your Offer

SUMMARY 

Students who are admitted to Purdue have until May 1 to accept their offer. The majority of students wait to accept their offer until the last few weeks in April, but we hope to increase the number of students accepting their offer early and to generate excitement about becoming a Boilermaker.  
 
STRATEGY  

How and when (denote if evergreen, no specific dates) should these resources be used? 

This Accept Your Offer content package is perfect for all schools and colleges as they yield students during the spring semester. It can be used on social channels until 11:59 p.m. May 1. It is a great way to engage with students and families as they embark on this exciting decision. You can choose between social assets or the “Step Inside” trailer. 
 
RESOURCES INCLUDE 

  • Accept Your Offer Social Graphics 
  • Accept Your Offer Post Copy 
  • “Step Inside” Trailer 

LINKS and UTM PARAMETERS 

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links. 
 

UTM Campaign: AcceptYourOffer_Yield_2023  

 
UTM Medium: Social  
UTM Source: Facebook, Twitter, LinkedIn, Instagram  
 
Story Links (if available): Step Inside Trailer LINK: Step Inside your community at Purdue 

AVAILABLE ASSETS 

The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram) and Instagram Stories. 

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website. 

SHARING PURDUE.EDU ARTICLES ON SOCIAL MEDIA 
Did you know that when you share a URL on Facebook, Twitter, and LinkedIn, the link will automatically display text and images from your site when you share links? This content gives followers a preview of what they can expect to find on your site. Clicking the preview leads to the linked page. 

 
Learn more in this Squarespace article! 
 
Additional graphics provided: 1:1 for Instagram, and 9:16 for Instagram and Facebook Stories 

SOCIAL MEDIA GUIDANCE  

POSTING TIPS 

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine. 

  • Keep posts short and direct 
  • Link all posts back to our landing page 
  • Include photos, videos or GIFs 
  • Use short URLS 

 
SUGGESTED SOCIAL MEDIA POSTS 

Accept Your Offer general post 

  • You’ve proven you have what it takes to be a #Boilermaker.  

Now it’s time to make your decision official.  Your next giant leap awaits. Accept your offer today. #OnlyPurdue  

  • Now’s your chance! Take just one more small step to accept your offer at Purdue. 

When you do, use #OnlyPurdue to tell the world you’re a Boilermaker! 

Step Inside Video Trailer 

  • Step inside your new community at Purdue and see how #Boilermakers are finding a home away from home. Check out the “Step Inside” playlist on the Purdue YouTube channel. 

TAGGING RECOMMENDATIONS 

  1. Tag @lifeAtPurdue on Instagram and Twitter 
  1. Tag @PurdueUniversity on Facebook and LinkedIn 

CAMPUSWIDE HASHTAGS 

#OnlyPurdue 

#PurdueUniversity 

#BoilerUp 

#MySmallStep = Student stories 

#MyGiantLeap = Faculty/Alumni stories