Affordability Content Package: Yield
SUMMARY
With college costs around the country skyrocketing, students and families are having trouble paying for it all. Affordability is at the forefront of many students’ minds, especially for those like McKaya Simon, a first-generation college student who knew early on that paying for college would be completely up to her, and Chase Morris, the son of two veterans who was able to take advantage of his father’s GI Bill benefits to afford his education.
McKaya and Chase found that the value of a Purdue degree was more affordable than they thought, and they are pursuing their passions at Purdue without dealing with mountains of debt after graduation. This package includes two written stories that share the journeys of each student as they discover how affordable a Purdue education can be.
STRATEGY
These evergreen resources can be used to demonstrate that Purdue offers an affordable and accessible education, supported by 11 years of frozen tuition. As the first member of her family to go to college, affordability was top of mind for McKaya during her college search. The same can be said for Chase, who was able to use his father’s military education benefits to pursue his dreams at Purdue. Both stories emphasize Purdue’s commitment to the persistent pursuit of affordability.
RESOURCES INCLUDE
- Student feature stories (2)
- Social media graphics
- Suggested social post copy
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM Campaign: Example: Affordability_Yield_2022
UTM Medium: Social
UTM Source: Facebook, Twitter, LinkedIn or Instagram
Story Links: McKaya Simon
Story Link: Chase Morris
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram), Instagram Stories, web banners and digital signs.
The following assets are available for download and use. Social assets include files for Instagram and Instagram Stories. Please use the podcast link preview image as the social graphic for Facebook, Twitter and LinkedIn.
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.
SHARING PURDUE.EDU ARTICLES ON SOCIAL MEDIA
Did you know that when you share a URL on Facebook, Twitter and LinkedIn, the link will automatically display text and images from your site when you share links? This content gives followers a preview of what they can expect to find on your site. Clicking the preview leads to the linked page.
Learn more in this Squarespace article!
Additional graphics provided: 1:1 for Instagram and 9:16 for Instagram and Facebook Stories
SOCIAL MEDIA GUIDANCE
POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.
- Keep posts short and direct.
- Link all posts back to our landing page.
- Include photos, videos or GIFs.
- Use short URLS.
SUGGESTED SOCIAL MEDIA POSTS
McKaya Simon story
Facebook, Instagram and LinkedIn
McKaya Simon is the first in her family to go to college, and affordability was top of mind during her college search. After discovering Purdue’s Degree-in-3 program, McKaya knew she could pursue a meaningful educational experience and graduate with “almost zero” student loans.
Her next giant leap? A career in child advocacy. Find out more. <link>
Find out how McKaya Simon pursued a meaningful, affordable education through Purdue’s Degree-in-3 program. Her next giant leap? A career in child advocacy. Find out more.
Chase Morris story
Facebook and LinkedIn
“The GI Bill gives people the opportunity to be financially successful. Not having to go into debt is a really good feeling.”
Purdue sophomore Chase Morris is studying game development and design. His father, Lee, served 30 years in the U.S. Army and is passing down his GI Bill benefits so Chase can further his education debt-free.
Read what Chase and Lee Morris have to say about what the GI Bill means to them.
<link>
After starting his college career in the Exploratory Studies program, Purdue sophomore Chase Morris is pursuing his passion as a game development and design major. His father, Lee, served 30 years in the U.S. Army and is passing down his GI Bill benefits so Chase can further his education debt-free.
Read what Chase and Lee Morris have to say about what the GI Bill means to them.
Link in bio.
Purdue sophomore Chase Morris is pursuing his passion as a game development and design major. His father, Lee, served 30 years in the U.S. Army and is passing down his GI Bill benefits to Chase so he can further his education debt-free. <link>
TAGGING RECOMMENDATIONS
On Instagram and Twitter tag @lifeatpurdue
On Facebook and LinkedIn tag @PurdueUniversity
CAMPUSWIDE HASHTAGS
#PurdueUniversity
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories