American Caldwell Global University Visibility Ranking 2025 — Most Recognized University
SUMMARY
Purdue has been named the No. 1 most recognized public university in the U.S. and No. 6 overall in the world in the 2025 Global University Visibility rankings by American Caldwell. This recognition reflects the strength of Purdue’s brand and storytelling — and is a year-round opportunity to highlight our impact across learning, research and engagement. With a visibility score of 21.8 million and strong performance across web, media, search and social, Purdue’s story is reaching more people than ever. Campus units are encouraged to share this announcement across their own channels to help amplify Purdue’s momentum, support recruitment, inspire school pride and demonstrate leadership on a global scale.
RESOURCES INCLUDE
- Social post copy
- Social graphics
- Press release
- Methodology and overall results
LINKS AND UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. Purdue Brand Studio campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM Campaign: 2025_American_Caldwell_GUV
UTM Medium: Social or email
UTM Source: Facebook, X, LinkedIn, Instagram, email newsletter name, etc.
AVAILABLE ASSETS
The following assets are available for download and use.
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form.
SOCIAL MEDIA GUIDANCE
POSTING TIPS
- Keep posts short and direct
- Link all posts back to the story
- Include photos or videos
- Use short URLS
SUGGESTED SOCIAL MEDIA POSTS
Facebook:
Purdue’s brand is stronger than ever — and the world is taking notice.
We’re proud to be the No. 1 most visible public university in the U.S. and a top 10 globally recognized university, according to the Global University Visibility rankings.
📊 Read the full story behind the numbers: [link].
X:
Purdue is the most recognized public university in the U.S.
And we’re now the No. 6 most recognized university in the world. 🌍
This recognition reflects the impact Boilermakers have on the world every day. See how the data stacks up. 👇
Instagram:
👀 More people searched for, read about and followed Purdue in the last year than any other public U.S. university.
That visibility fuels our momentum — helping us attract top students and faculty, grow partnerships, and boost Boilermaker pride.
Purdue is proud to be America’s most visible public university. See what that means to us: 🔗 in bio. 👆
LinkedIn:
Purdue’s story is being seen — and making a difference.
Ranked as the No. 1 public university in the U.S. and No. 6 overall in the world for brand visibility, Purdue is leveraging global recognition to drive opportunity, connection and growth.
See the data behind the ranking and what it means for us: [link].