SUMMARY

Purdue University has been recognized as one of the “Best of the Best” universities for LGBTQ+ students by Campus Pride and has received a 5-out-of-5-star rating on the Campus Pride Index. These recognitions celebrate the work of countless #Boilermakers for their commitment to LGBTQ+ excellence and belonging.

Achieving a 5-out-of-5-star rating on the Campus Pride Index, along with the establishment of LGBTQ-inclusive policies, programs and practices, distinguishes Purdue University as a safe, welcoming environment for students, faculty and staff alike.

STRATEGY
This release recognizes the work of 30 campuses in making their communities safer and more welcoming environments for students, faculty and staff alike. This is a truly campuswide recognition and provides us an opportunity to celebrate our students, our campus partners, and our administration for their continued commitment to LGBTQ excellence and belonging in our Boilermaker family. This content is evergreen and can be shared throughout the year.

RESOURCES INCLUDE

• News release
• Social graphics
• Social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: Example: BestofBest_CampusPride

UTM Medium: Social (or email)
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Story Link: Campus Pride’s 2023 BEST OF THE BEST LGBTQ-Friendly Colleges & Universities

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram), Instagram Stories, web banners and digital signs.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SHARING PURDUE.EDU ARTICLES ON SOCIAL MEDIA
Did you know that when you share a URL on Facebook, Twitter, and LinkedIN, the link will automatically display text and images from your site when you share links? This content gives followers a preview of what they can expect to find on your site. Clicking the preview leads to the linked page.

Learn more in this Squarespace article!

Additional graphics provided: 1:1 for Instagram and 9:16 for Instagram and Facebook Stories

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct.
• Link all posts back to our landing page.
• Include photos, videos or GIFs.
• Use short URLS.

SUGGESTED SOCIAL MEDIA POSTS

1. Purdue University has been recognized as one of the “Best of the Best” universities for LGBTQ+ students by @CampusPride and has received a 5-out-of-5-star rating on the Campus Pride Index. 🏳️‍🌈 These recognitions celebrate the work of countless #Boilermakers for their commitment to LGBTQ+ excellence and belonging.

TAGGING RECOMMENDATIONS; @

1. @CampusPride on Facebook, Instagram and LinkedIn; @LeadwithPRIDE on Facebook
2. @purduelgbtq on Instagram, Twitter; @PurdueUniversityLgbtqCenter on Facebook
3. @lifeatpurdue on Twitter and Instagram; Purdue University on Facebook and LinkedIn

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories