SUMMARY

In the spirit of celebrating the joy of the holiday season, Purdue Marketing and Communications is pleased to share our 2021 holiday video, “A Boilermaker Carol”. Featuring a cast of Purdue students, the beloved tune “Hail Purdue” has been reimagined as a holiday song. Purdue landmarks and traditions are featured as students share the spirit of the season with each other all over campus.

STRATEGY

This content is ideal for sharing during the holiday season, particularly December through January, and will help to build brand affinity with Purdue audiences. Sharing this content will keep momentum moving toward our content during an otherwise slower season. Share the video link on your social media channels, in e-newsletters, and any other communication avenues you operate.

RESOURCES INCLUDE

• Links to the original video and the pop-up video version
• Link to a behind-the-scenes story
• Social graphics
• Suggested social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: boilermaker_carol
UTM Medium: Social (or email)
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Original video link: https://www.youtube.com/watch?v=ztvc16uDnIU
Pop-up video link: https://www.youtube.com/watch?v=roNchUdRKg0

Behind-the-scenes story link: https://www.purdue.edu/newsroom/stories/2021/stories-at-purdue/anonymous-thank-you-leads-to-creation-of-a-boilermaker-carol.html

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIFs
• Use short URLS

SUGGESTED SOCIAL MEDIA POST

We love the days we’ve spent with you.

Happy Holidays, Boilermakers!

<INSERT VIDEO LINK>

TAGGING RECOMMENDATIONS

Purdue University (@LifeAtPurdue); Purdue Musical Organization (@PurduePMO)

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

CAMPAIGN-SPECIFIC HASHTAGS

#Boilermakers #HailPurdue