CNBC — #4 Public U.S. College That Pays Off the Most 2020
Purdue recently earned the No. 4 ranking on CNBC’s 2020 list of the top public U.S. colleges that pay off the most. That list appeared within CNBC’s annual 50 Colleges that Pay Off the Most rankings, which spotlight 25 private schools and 25 public schools that provide students the highest average salaries for their tuition dollars.
STRATEGY
This content package is evergreen, meaning its contents can be used throughout the year. Some important time frames to consider include:
- Around decision day
- Right before deposits are due
- Right before students must accept their offer
- Before early applications open/are due
- Around key alumni giving initiatives
- Purdue Day of Giving
- Right before graduate/undergraduate rankings are release
- For the Graduate School: Promote around early application deadline
LINKS AND UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
CNBC4 UTM Campaign: rtb-cnbc4
Landing Page Links
- Facebook – https://purdue.link/cnbc2021fb
- Instagram – https://purdue.link/cnbc2021insta
- LinkedIn – https://purdue.link/cnbc2021linkedin
- SnapChat – https://purdue.link/cnbc2021snap
- Twitter – https://purdue.link/cnbc2021tweet
SOCIAL MEDIA ASSETS
See below for assets assembled for use by campus communicators. We will continue to update and expand this document as new assets are created and rankings change. Currently, assets include:
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.
POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.
- Keep posts short and direct
- Link all posts back to our landing page
- Include photos, videos, or GIF’s
SUGGESTED SOCIAL MEDIA POST LANGUAGE
Facebook/Twitter/Instagram:
An education that actually pays off. That’s our Giant Leap. #TheNextGiantLeap
Proud to be ranked 4th in public universities that pay off the most by CNBC. #TheNextGiantLeap
#Purdue named fourth best public university in CNBC ranking of U.S. colleges that pay off the most. #BoilerUp
LinkedIn:
Already ranked by The Wall Street Journal as America’s No. 8 public university and No. 7 best value school, Purdue University recently earned the No. 4 ranking on CNBC’s 2020 list of the top public U.S. colleges that pay off the most. Purdue was among CNBC’s list of 25 private schools and 25 public schools that provide students the highest average salaries for their tuition dollars. #TheNextGiantLeap
SUGGESTED SOCIAL MEDIA HASHTAGS
- #TheNextGiantLeap
- #PudueUniversity
- #Purdue
- #BoilerUp
Original CNBC top 50 Press Release: https://www.cnbc.com/2020/07/28/the-top-50-us-colleges-that-pay-off-the-most-in-2020.html