Content Package for Niche #1 Public University in Indiana
SUMMARY
Purdue University is ranked the No. 1 Public University in Indiana by Niche, an education-centered publication that is gaining traction. The ranking uses data based on academic, admissions, financial and student life factors.
STRATEGY
Our ranking as the No. 1 Public University in Indiana allows us to position ourselves as the premier public higher education institution in our state. It also allows us to show our excellence. This content can be shared across all social media channels to foster a feeling of pride and excitement among alumni, current students, and prospective students and their families.
Resources include:
Purdue Marketing and Communications is providing the following assets for campus communicators to use on their own channels:
- Social media graphics
- Social media post copy
Links and UTM
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links. Since this is a link outside of Purdue University, there are no UTM parameters.
Links to articles: https://www.niche.com/colleges/search/top-public-universities/s/indiana/
Available assets
The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram, and Instagram Stories.
SOCIAL MEDIA GUIDANCE
Posting tips
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:
- Keep posts short and direct
- Link all posts back to our landing page
- Include photos, videos or GIFs
- Use short URLS
Suggested social media posts
LinkedIn + Facebook:
Consistently, Boilermakers come out on top. It’s why we’re proud to be ranked the #1 Public University in our great state of Indiana. #BoilerUp and #HammerDown 🚂 ⬆️
Twitter + Instagram:
Consistently, Boilermakers come out on top. It’s why we’re proud to be ranked the #1 Public University in our great state of Indiana. #BoilerUp and #HammerDown 🚂 ⬆️
Tagging recommendations
Please tag Purdue University.
Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue
Campuswide hashtags
#PurdueUniversity
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories
Emojis
🚂 🆙
🚂 ⬆️