SUMMARY

David Umulis was named the Dane A. Miller Head of Purdue University’s Weldon School of Biomedical Engineering, in July 2021. Umulis’ background epitomizes the classic arc of taking steps to work towards a larger goal, a giant leap. A key mentor gave him the courage to persist in his journey, and he now aims to “pay it forward”, serving as an influential and helpful mentor to those in the Weldon School. This story and complimenting assets effectively share the story of Umulis as a leader at Purdue for world-changing innovation, collaboration, and mentorship in science and engineering.

STRATEGY

This content will be of particular interest to Engineering and Biomedical Engineering, and could also help to provide a storytelling opportunity for those seeking to increase storytelling about first generation college students and stories of persistence.

RESOURCES INCLUDE

• Written story
• Storytelling video
• Social media graphics
• Portraits
• Social media and digital guidance

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: David_Umulis_Purdue
UTM Medium: Social (or email)
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Story Link: https://stories.purdue.edu/a-multidimensional-mentor/
Video Link: https://youtu.be/BKbK0Idio-I

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include a 2:1 file for Twitter, Facebook and LinkedIn and files for Instagram and Instagram Stories.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIFs
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

TWITTER

David Umulis, head of @PurdueBME, would not be where he is today without a mentor’s encouragement, which is why he’s so passionate about helping young faculty and students take their own giant leaps. Read how he’s paying it forward. <story link>

FB/LI/IG

For David Umulis, head of <insert BME tag>, personal experience with a life-changing mentor illustrated the impact a servant leader can have.

Learn how he’s paying it forward.

<story link>

TAGGING RECOMMENDATIONS

Twitter: @PurdueBME

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories